GHS FCU Debuts New Avant-Designed Website
GHS Federal Credit Union, one of the largest credit unions serving the Greater Binghamton area, just launched a brand new Avant IT-designed website to correspond with their newly redesigned branding.
The new website features a completely redesigned Content Management System enabling staff to do more than they ever have in the past - specific users can only update specific parts of the website they have been granted access to, ensuring security; all actions are fully tracked and able to be audited; and the site itself has a fresh, clean look.
The website corresponds to a new branding initiative the credit union has undertaken, resulting in a comprehensive change to nearly all of their marketing materials from their logo and color scheme to the credit cards they issue to the brochures handed out to customers. The website is a primary way members access the site for information and they wanted it updated to reflect this new branding as well.
The previous site had a complex system to manage the various parts of the site and required GHS staff - in particular the marketing department - to be fluent in how to set up and program web pages. The new site removes that limitation and enables staff members to quickly update the content of their site using a "WYSIWYG"-style editor that works and functions very much like Microsoft Word.
To see the new site, go to www.ghsfcu.com.
06 June 2009, Administrator
Avant IT Consulting, Inc. • PO Box 636 • Binghamton, NY 13902 • p: 607.235.0399 • f: 607.821.0163 • e: info (at) avant-it.com